The Ford Bronco and Ranger Have the Same Frustrating Issue

2024 Ford Bronco 1


The 2024 Ford Ranger and 2024 Ford Bronco are struggling with growing pains. Both models have long waiting times as production ramps up.

Sometimes siblings just want some space but usually they have to share a room or squish together in the back seat. The Ford Bronco and Ford Ranger share many things in common, including growing pains. Being assembled at the same factory may cause the Ford Bronco and Ranger to both experience delays.

Where are the Ford Bronco and Ford Ranger built?

The Ford Bronco and Ford Ranger are both assembled at the Michigan Assembly Plant. But when the United Auto Workers (UAW) strike hit in the fall, workers walked out, leaving the Ranger and Bronco models on the line.

It took six weeks before a deal was made and Ford is still trying to get production back on track. However, Ford needs to get 2024 Ranger models to new customers and push 2023 Bronco orders back to 2024.

So Ford is trying to balance the production of both these high-demand models. If Ford is focused on building more models of the Bronco then the production stables of the Ranger will be the same.

In January, Ford sold 12,143 units of the Bronco. This is a decrease of 9.0% or 1,999 fewer models were built in December.

The 2024 Ford Ranger is hitting the road
2024 Ford Ranger | Ford

But Ranger production grew from 2,242 units in December to 2,664 in January, an increase of 558%. Only 256 Ranger models were made in November, so this is a significant increase in Bronco production costs.

However, Ford is working to increase production of both models by moving 700 workers from the Rouge Electric Center to the Michigan Assembly Plant, where a third shift will be added.

Production of the Ford F-150 Lightning is ending due to reduced demand, so Ford is moving people to where they need it most.

Interestingly, Bronco inventory is growing among dealers. Ford has released a new incentive that pays dealerships $500 on 2023 or 2024 model year Bronco sales. So, maybe it's a good time to step back from the Bronco to increase Ranger production.

Currently, the wait time for the 2024 Bronco and Ranger can be up to six months to a year, so getting a model at a dealership would be the fastest way to get behind the wheel.



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