Why are Jeep Wranglers So Expensive – 11 Reasons

Even if you are a Jeep enthusiast, buying one can be really expensive. This also applies to the base model or a used vehicle. Some of the really popular from the company, like the Jeep Wrangler, are unimaginable when it comes to price. Yet, this SUV has been much-loved across the market. Hence, it being expensive is just not it, and there is so much more to it.

Although it is expensive, the fact that you are getting a load of features and unrivaled off-road and on-road performance justifies the price. Also, it has a good resale value. Still, many people wonder why Jeep Wranglers are so expensive. To help you find the answer, I have come up with some logical reasons. So, dive right in for more.

Why are Jeep Wranglers So Expensive

1. Brand Name

Well, there is no doubt that a lot of the price comes from the brand name and its reputation across the board. Some people even like to have a collection of old Jeeps just because they are made to last for a long time. This also adds some popularity value and makes Jeep enthusiasts okay with paying more. Likewise, the boxy looks make the Wrangler the best-selling from the Jeep series.

2. Top-Notch Material Quality

Moreover, the material cost of the Jeep Wrangler is certainly at the top, partly because it is designed for both on-road and off-road performance. The entire body is made up of steel that is not only sturdy but also cuts down extra weight. Hence, the lightweight influences fuel efficiency and makes it easy for drivers to take it forward.

Similarly, for the interior, the manufacturers have used luxury leather which is quite unusual for an off-road vehicle. This makes it look lavish and last for a long time. In comparison to other competitors, the stereo sound system is not only performance-oriented but has a wood finish that adds to the aesthetic value of the Wrangler. All these materials combined increase its production cost to a certain level. Also check out, are Jeep Wrangler expensive to maintain?

3. Safety Functions

One thing that makes the Jeep Wrangler worth all the money is the safety it has to offer. It is pretty understandable that manufacturers have spent extra money on the security function, given that the vehicle is designed to drive on dirt and steep terrains. Some of these include Blind Spot Monitoring, Rear Cross Detection, Cruise Control, and Automatic Headlamps (high beam). Also, drivers are up for spending more on safety.

4. Unusual Design and Built

Among off-roading vehicles, Jeep Wrangler’s unusual body build makes it stand out. The design is partially inspired by the traditional WW-II vehicles that were used to carry allied soldiers. Also, considering that it is designed for off-road terrains, the rugged and military-like appearance makes it look unique and apart from others. Here, the fact that it has been unchanged ever since it was first released makes it even more valuable.

5. It is Feature-Rich

Similarly, another thing that gives it an edge over other competitors is that it has off-road superiority. This is all thanks to the fact that it is able to handle pressure and accelerate. A large part of the credit goes to the fact that it is rich in features. Here, you will find everything from Traction Aid to Remote Start, Hi-Tech Computer Systems, and HVAC Controls. Likewise, you are getting digital temperature controls for easy handling.

6. PowerTrains

A powertrain is a number of elements combined that helps drivers to drag a heavy element with their vehicle. Hence, for a boxy vehicle like Wrangler, it must have the needed power to drag any other thing. Here, the good news is that the manufacturers have added an advanced 346-hp plug-in hybrid 4xe powertrain with top-notch construction quality so that it can drag heavy loads ideally.

7. Acceleration and Engine

Another thing that makes the Jeep Wrangler stand out is the powerful engine. The fact that this vehicle can seamlessly go over rough, inclined, and steep surfaces is itself the justification of the performance. Also, it is equally important to note that the manufacturers are using engine technology that is low on carbon emissions, feels light, and is friendly for the environment. In simple words, this means a high manufacturing and buying cost.

8. Scope for Customization

It wouldn’t be wrong to say that the Jeep Wrangler is the only off-roading vehicle with this level of customization. It allows drivers to change the hard roof to a soft one, change the door, or transform the interior structure. Moreover, the drivers can get themselves a pair of new off-road tires based on the terrain requirements. For this, it is understandable that such features extend the manufacturing time and, eventually, the cost.

9. Factory Standard Equipment

Another thing that makes the Jeep Wrangler a bit expensive is its off-roading performance. A large part of it goes to the fact that all the equipment is designed according to factory standards. Hence, drivers don’t have to bother about frequent modifications that can be pricey. So, most people tend to think of it as a one-time investment. So, this is what sets it apart from the usual brands where you have to spend a large chunk of money for tire suspension and upgrades.

10. Supply and Demand Factor

The last reason on my list that makes the Wrangler expensive is the supply factor. It is a well-established fact that everyone loves the Wrangler, and Jeep seems to know about it. Who doesn’t want to get their hands on powerful engines and a visually appealing boxy vehicle? Hence, the company has always kept the production value low to keep the demand always high. It seems like drivers are always in need of Wranglers, but not many of them are in the market.

11. Good Resale Value

One reason why drivers tend to go towards getting a Jeep Wrangler despite it being expensive is that it has a good resale value. Given the quality, performance, and looks of this SUV, the price is certainly justified. This is because it is designed to last for a long time, and maintaining the original value is not so difficult. So, if anyone has an old Wrangler in fair condition, selling it at a high price won’t be an issue at all. You can also check the best alternative of the Jeep Wrangler.

Commonly Asked Questions

Why are Jeep Wranglers so expensive?

There are a number of factors that determine the price of a Jeep Wrangler, apart from the brand name and reputation. The first reason is the material cost, as everything is top-notch and the vehicle is designed to last longer. Likewise, the advanced low-carbon engine and four-wheel drive setup make it good for the environment and provide drivers with incredible clearance for off-road adventures.

Are Jeep Wranglers Expensive to Insure?

Well, no. It is quite the opposite to the general price point. Instead, Jeep Wrangler is one vehicle that is lowest within the SUV segment. Also, if you are going for older models, the affordability suddenly increases. This is because base models are always low in price, yet the quality and features are completely intact.

What is the price range for a Jeep Wrangler?

Well, the price of a Jeep Wrangler depends on a number of factors, including features, specific models, and customization options. Speaking of the original base model, it will cost you around $30,000 with no customizations. On the contrary, some really popular options like Wrangler Rubicon and Rubicon 392 can cost you around $70,000. The good news is that all of its models have low insurance costs and a good resale value.

What kind of features does the Jeep Wrangler offer?

Jeep Wrangler has gained a lot of popularity across the market, particularly because it is rich in features. It has everything from touchscreen controls to finger detection, an advanced drivetrain, removable doors, a replaceable roof, and heated front seats. Apart from this, it has a four-wheel drive system that feels rugged and serves drivers with incredible clearance on rough and challenging terrains.

Is the Jeep Wrangler good for off-roading?

Yes, it is a well-established fact that the Jeep Wrangler is certainly one of the best alternatives for an off-roading adventure. This is because it has a four-wheel drive system and large tires that offer better clearance and can easily go through steep and inclined surfaces well. Likewise, its steel boxy body and rugged construction make it great for navigating complicated terrains.

Final Thoughts

In the end, if you are a Jeep enthusiast, you would be familiar with the price hike of its products. Jeep Wrangler is no different and can cost a lot, even if you are going for a base model or a used one. This is because it not only provides you with incredible performance, but is also meant to last for a long time, and has a brand name attached to it.

Finally, I hope after reading my reasons why it is expensive, you might make sense of it.